FulfilNET Secures Alliance with Google to Market AdWords Service in Ireland
Sydney, 10 November 2008 – Web advertising provider fulfilNET Australia has announced that it has secured a strategic alliance with Google to sell its AdWords service in Ireland, in a move that will increase competition in that country’s burgeoning online advertising market.
Under the agreement, fulfilNET will market Google AdWords in Ireland, under its brand Yodel. The company already has 7,000 customers in Australia, and New Zealand. Yodel is the largest online advertising service provider in these markets
“This is a significant strategic alliance for Yodel, which will launch us into the international market’’ said fulfilNET Australia Marketing Director Paul Harvell. “Our motto is that we turn clicks into calls for companies using Google AdWords. We aim to replicate our Australian market leadership in Ireland by deploying our successful model of sales engagement.”
The AdWords service from Google, offers companies pay-per-click advertising solutions and site-targeted advertising for companies wanting to promote their services and products online. Harvell said the Google AdWords market was booming and he expected Irish businesses to increasingly use the service to promote themselves online.
Harvell said fulfilNET’s unique customer relationship management (CRM) and campaign provisioning systems would bring many benefits to clients in its three approved overseas markets, which include South Africa and the UK. “We’re confident that the Irish business market will be just as satisfied with our services as our local customers.”
FulfilNET has more than ten years experience in the Australian SME online market, having developed software solutions and provided marketing and implementation services to many leading publishers. The company created Australian Local Search (ALS) in 2004 to develop local search databases and search technology. ALS was then sold to the Australian arm of media giant News Corporation the following year and re-branded as online search and directory provider True Local.
For more information, please contact:
Duncan Craig
Professional Public Relations
Sydney, Australia
dcraig@ppr.com.au
M: +61-415-472-484
FulfilNET has brought new technologies to small to medium business since 1998, FulfilNET is a leading provider of online content management and search engine marketing services in Australia and New Zealand.
Yodel became the first authorised reseller of Google AdWords and Yahoo! Search Marketing in Australia and New Zealand in 2006. Yodel is now Australia’s largest reseller of pay-per-click advertising on Google AdWords, Yahoo! Search Marketing and Ninemsn.
www.yodel.com.au
www.yodel.co.nz
Tags: AdWords News, FulfilNET, Google AdWords, Yodel Ireland, Yodel South Africa, Yodel United Kingdom